Evolve is a group of like-minded individuals who have either experienced or witnessed John Edward's work and are interested in learning more. Members of Evolve sign up for a newsletter to find out more about when Edward is touring or holding events, and a new video segment is posted every Sunday for subscribers, during which he covers topics like the afterlife, the supernatural, and personal growth.
Occasionally, members of the group are selected for private readings or meet-and-greets with Edward. Evolve has a membership fee which includes access to the online community and all the videos, as well as a welcome package with one of his books, two appreciation pins, and access to his personal merchandise shop. Members can chat with each other on a variety of topics online and stay connected for upcoming events.